Dodge Durango 2011

Chrysler is revamping their Dodge brand with a new ad campaign, “Never Neutral.” The campaign is aimed at people who simply enjoy driving cars and aren’t worried about brand reputations. Ars Thanea collaborated with Serial Cut to create CGI imagery of the new 2011 Dodge Durango to launch the campaign for Wieden+Kennedy Portland.

Dodge Durango 2011
Client: Serial Cut, Wieden+Kennedy Portland
Production Studio: Ars Thanea
Design Director: Peter Jaworowski
Lead 3D Artist: Piotr Kosinski
Retouch: Piotr Kosinski, Peter Jaworowski
Production Manager: Marcin Molski
In Use Layouts
Courtesy of Widen+Kennedy Portland
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